Best Practice: The Advice Blog from Payton Marketing Ltd
Marketing Leadership is Expensive ?
It doesn't
have to be
Does your business need marketing leadership but NOT the hefty FTE salary?
SMALL AND medium sized businesses need a lot of marketing support, but when an experienced Marketing Director can be a six-figure investment that’s not an option many SMEs can afford to make.
Your business may be lucky. You may have a talented staff-member keen to step up to the role. But if you’re not that lucky (or if they’re not yet ready), what are your options?
Commissioning a company like Payton Marketing Ltd might be the perfect solution. You get a Marketing Director with huge experience across the whole marketing mix. And if all you need is one day a week to give your marketing some strategy, direction and drive, then that’s all you pay for – a huge saving while still getting all the strategic marketing your business needs.
We worked with an industrial brand in Manchester for around 18 months to re-name and re-brand the company and to increase international penetration. Changing marketing agencies along the way, it was a period of significant internal change, massive sales growth and gave the company the potential to keep on expanding for many years to come. Yet by spending an average of just two days per week with the company, their costs were kept down to a minimum.
Or you may require a burst of activity that’s over in a matter of weeks or months. You may think your options are either to do it yourself or to give it to an internal resource without the time or the experience to do it properly. But Payton Marketing offers a freelance solution on just the days you need until the project is successfully, and professionally, delivered.
Our work with a financial services business in the West Midlands was a short, sharp burst of activity to launch a new, high-net-worth brand. This was pure brand-strategy work - defining the audience, refining the positioning, setting the tone of voice and building the website and communications platforms.
Whatever your needs it’s always worth talking to us – if we can help we’ll take the burden of delivery off your shoulders and provide high quality marketing leadership for your business.
Why not give us a call?
To discuss your current or upcoming marketing needs with an informed and independent marketing specialist, call now on 07764 959 030 or contact us here.
About Payton Marketing Ltd
Payton Marketing Ltd is led by Michael Payton, a business consultant and senior marketing practitioner who can help you deliver more from all your marketing activities – from building your brand to developing your social media.
With an outstanding record and a hands-on approach, Payton Marketing Ltd can turn your business strategy into deliverable marketing plans and tactics.
Backed by an MBA and membership of the Chartered Institute of Marketing, Michael Payton provides a credible resource for your company whether you need freelance marketing leadership, project delivery or short-term consultancy.
Payton Marketing Ltd provides a flexible and cost-effective marketing solution, working either alongside your colleagues or discreetly off-site. Contact us to discuss your needs.
To discuss any aspect of your marketing or communications needs, call Payton Marketing Ltd on 07764 959 030 or contact us here.